We now ship worldwide. 

  • Lazy fat dog

    Are you fat because you’re lazy?

    It’s calories in calories out. This is the truth! It’s brutal for those convinced they are below their calorie count. Every case involves under reporting, miss calculated requirement, unconscious grazing or a night out derailing the weeks progress. The answer is to be more strict, more vigilant and stronger willed. This is the stance you …

    More  →
  • Dr Dre

    Insight & Motivation comes in the strangest of places

    I was feeling a little stuck last week and I walked past a shop that was playing a Dr Dre song. “What’s the difference- between me and you? You talk a good one but you don’t do what you’re supposed to do.” I was suddenly unstuck. The thing I wanted to happen hadn’t yet happen …

    More  →
  • Hardest thing about dieting

    What is the most challenging thing about dieting?

    Subscribers to a popular health, gym and lifestyle newsletter were asked this question recently. The most interesting responses boiled down to roughly: A particular food stuff restricted by the diet Meaning, a food stuff they struggled to keep away from, which they would normally indulge in. The challenge of avoiding that food stuff The emotion …

    More  →
  • Personal trainer

    What To Look For In A Personal Trainer

    Things to look out for in your fitness professional 1. Assessment + Intake Interview A qualified trainer should ALWAYS have an interview process where they sit and TALK to you before you ever get moving. This doesn’t necessarily mean “fill out this form”, this should be a human conversation where you speak with them and …

    More  →
  • There’s No Problem With Needing Motivation

    “MOTIVATION MEANS NOTHING! It’s all about discipline!” This statement is annoying. Simple Psychology 101: -People do NOT like to do things that do not have some kind of reward.  Discipline is the structure to accomplish things, it is a means to an end, not the goal itself.  Practicing discipline must yield something to our benefit, otherwise, …

    More  →
  • Functional fitness kettlebell swing

    The ‘Functional Fitness’ Deception

    When thinking about functional fitness, do any of these quotes sound familiar?   I don’t care about being Bigger, I only want to be Stronger! I don’t want to train like a bodybuilder, I want to be functionally strong Whenever people say any variation of the above, it’s almost always followed a statement of wanting “functional …

    More  →
  • Weight loss

    Why weight loss isn’t a great idea for you

    I want to lose weight You’re a bit overweight, and feeling a little down on yourself. The first thing you think to change about yourself is your weight. But is that the best way to describe what you’re looking to achieve? What’s the issue with weight loss? Easy: the way we phrase of “weight loss” …

    More  →
  • Deadlift Or Squat, What Comes First?

    In the fitness world, there is an occasional “chicken and egg” argument over whether the deadlift or the squat is the more foundational movement. Generally the squat is given precedence, with the rational being the deadlift is moving an external load, while the squat is moving your own bodyweight. This sounds coherent, but it’s not as …

    More  →
  • Gym poster offensive

    Was this gym poster offensive – and does that matter?

    There was an internet furore a little while ago when some ‘offensive’ billboards were put up in the UK, and of course, the professional offense community quickly picked up on them. But was this gym poster offensive? Fit4Less, a budget chain of gyms installed billboards in the Derbyshire area with a series of fairly unoriginal, …

    More  →
  • Hill Sprints workout to increase lean mass

    Increase Lean Mass and Decrease Body Fat with Sprints

    Sprints. Let’s get straight to the point, sprinting exercises stand out amongst other body fat reduction workouts you can do. Yep, sprints. Really. It’s an ‘easy’ way to increase lean mass, while losing bodyfat. Science time: An investigation at CSC gave subjects an calorie maintenance diet for three days. One of the days they did …

    More  →
Updating…
  • No products in the cart.